Michael Rasmussen (a highly successful online marketer)
has just released a wonderful set of twelve free online training
videos called 'Mini Site Profits Exposed'. These great tutorial
videos will teach you how to create your own
moneymaking mini site like this easily, even if you're a
non-technical person.
Here are a short review of the individual videos:
- In the first video Michael introduces the tutorials by answering the questions that you may have like:
- Why this course is important and what you will gain by watching these videos. It is important that you watch this first video so you can get introduced to the ret of these videos.
- Who is Michael Rasmussen? He explains that he is a successful Internet marketer from Berkeley California who uses mini sites as part of his profitable Internet business. He continues to explain how he makes money from mini sites and how mini sites are not passe so long as you know what you are doing.
- Next Michael explains that he is going to answer the questions he got foam people who watched his previous course and that this course is mainly for beginners. Although I find that these twelve videos teach experts quite a lot and are useful even if you have been marketing on Internet for a long time.
- Michael explains why the videos are designed in short chunks (so we'll learn better and can take action). He suggests the first time we should just watch the videos and then watch them a few times taking notes.
- In the second video Michael explains that mini sites are small web sites with a few pages which target a single niche or product. He continues to show what makes mini sites different
from regular authority content sites and where they are helpful (typically selling a single product to a targeted market). He talks about the right mind set to have when it comes to creating profitable
mini sites as part of your over all online business strategy. Start, take action and slowly you'll become better and better so you can make a lot of money (in time). Michael tells us that this is not a get rich quick scheme and you need to take action and get started and work at it and in time you'll make good cash flow. The point is that you need to work at it and you'll get there is you persist. Finally he teaches you about the tools you need and he recommend good but not very expensive tools. I use a different auto responder company than he does and recommend aweber but I'm sure his is just good.
- In the third video you'll learn what mini site squeeze pages are and how to create them quickly and profitably. These are pages on which you capture people's name and email by offering them a free gift or "ethical bribe." After watching this well produced (as all the videos are) video, you'll know everything you
need to know to start building a large profitable opt-in list
immediately. This will probably be the first video that
you'll need to take action on. You'll need to know your unique selling proposition (what makes you different from everyone else) and how to write great headlines and Michael teaches you in this video.
- The fourth video is about copywriting and why this is the most important thing you need to learn. Copywriting is so important that Michael uses this and the next video on this single topic. In the mini site you use copywriting to advertise the single product you are selling in the mini site. When you buy something offline you see the product and can feel it but online you only have the words so the copy is of utmost importance:
- Perceived value. How can improve perceived value - the more components the more more value.... How new and revolutionary is it - this is your USP (unique selling proposition). A great offer has high perceived value.
- Headline - compellingly hook to keep someone to keep reading - what is the best color and look - watch the video and find out. You only have seconds to hook the reader and invite her to read on.
- Introductory paragraphs (including pre and post headlines) to build momentum and get the reader to continue to read on.
- Video five continues the copywriting. As a rule of thumb longer copy is needed to sell more expensive products. Remember that people need small chunks of copy. Imagine copy as lots of thirty second ads pulling the reader along.
- Formatting like Bullets, CAPITALIZATION,
highlighting can force your reader to keep reading the whole page, and makes them curiously motivated
to buy your product.
- Benefits and features and include urgency.
- A great guarantee. Give them something better than they are used to. Take the risk off people's shoulders, so
they'll feel safe buying from you.
- Watch the video to find out how to write your call to action get people
to whip out their credit cards and buy immediately.
- You will learn graphical and other elements to make your sales copy attractive enough to sell you mini site product.
- Finally Michael teaches you the secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.
- In the sixth video Michael teaches how to automate product delivery. Ultimately you want to be able to deliver your product while you are doing whatever you enjoy doing and this is where automation comes in. Once you automate product delivery you can spend your time effectively enjoying the Internet life-style. Ultimately you learn to live the lifestyle you desire rather than being a slave to your job.
- Video seven is where you learn 'upselling' (selling more products once your customer has bought from you), and how to use it
make your customer spend even more money with you.
The best part? He'll think it was his idea! You will learn five simple upselling techniques which can easily double your profits.
- In this video you'll learn to use others (your affiliates) to sell for you and increase your profitability by thousands of percent.
In this tutorial Michael will teach
you: What an affiliate program is, and how to set one up
very quickly; what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part) and once you give them the tools how to motivate your affiliates to sell for you.
- Next Michael teaches you about the pitfalls of mini sites and the mistakes you need to avoid....
- In the tenth video Michael teaches the secrets of creating a product funnel. What is that? Sh.... It is a secret. Actually, this video will walk you through the process of
designing a product line that will make you a huge amount
money. There's a lot more to it than you'd think,
which is why this important concept (which was taken
from direct marketing) gets it's own video.
Watch it and learn how to increase your profits many times.
- There are three ways to make real money OPM (use other people's money - since the things Michael teaches you do not need a huge amount of capital you really don't need this to make lots of profits from your mini sites), OPE (other people's energy - we learned this in video eight about affiliate programming), OPT (other people's time). In this video you learn how to outsource the work to save yourself time and money.
- Finally, Michael shows you how to market your mini site. You will learn on how best use pay per click (PPC) advertising and more importantly he shows you what marketing methods don't work.
Then there is an upgrade that I highly recommend. I upgraded and got four extra videos as well as untold bonuses which allowed me to create this mini site in less than six hours (including eating father's day dinner going for a walk and living my Internet lifestyle - I'm drinking a glass of wine as write this). However, the first step is to go and watch the free videos. The price is out of this world - totally free. So watch it now and enjoy.
I guarantee you will learn a huge amount no matter whether you have just begun thinking about making money online or you are an expert in making Internet profits.
Finally comes my ethical bribe:
Scientific Advertising by Claude Hopkins was written in 1923 and has been a classic of advertising and copywriting. It is recommended by David Ogilvy the dean of American advertising. He wrote about this wonderful copywriting resource:
"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. "
Give us your name and email and each month you will receive a marketing or self help classic to help you make even more profits from your mini site empire.
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